LG recently introduced new digital signage monitors. They introduced a 3D monitor and a triple view screen that will enhance interaction and overall customer experience. There is a demand for signage that has interactive elements to engage the senses and LG is hoping to meet this demand. The prototype "Triple View" is "ideal for advertising and engaging multiple customers at one time" (Unknown, 2008). Next, the LG True3D monitor lets customers view a three-dimensional image without 3D glasses. Both of these are screens with full HD monitors. LG's new "stretch screens" are slim technology for the space-conscious retailers. The monitors "allow for a variety of installation options and are ideally suited for end cap placement and narrow or hard-to-fit installations, including retail or grocery market environments"(Unknown, 2008). There is also two LCD Touch Screen models which will engage customer's senses. It will provide such services as weather reports. Accompanying this is a "no-touch" technology to navigate through music, movies, and animation. LG is also introducing a model with a controller to customize the demands for the digital signage industry. However, the most popular new technology is the LongPen™, which is "the first long distance, real-time, real pen and ink writing and signing device" (Unknown, 2008). This operates over the Internet and includes video conferencing. For example, it would allow a celebrity to sign autographs without being in a specific location. The LongPen "complements LG’s digital signage offerings, promising to make a retail store a destination where fans can interact with their favorite authors, musicians, actors, athletes, performers and other celebrities" (Unknown, 2008).

I believe that this new technology from LG will be very useful in the future of digital signage in the hospitality industry. Instead of using bulletin boards to display convention information, or going to the front desk to find out where the meeting in the hotel is, guests can read information on the digital sign with an enhanced experience. Even though this is already occurring, LG has taken it to a new level. They have introduced a wide variety of different digital signage. This helps the demand that the hospitality market is showing for customization. So, not only can banquet and convention hotels use this technology, but even a small hotel can use it to display tourism offerings or hours of operation for the restaurant. Engaging the senses with 3D is unbelievable, but I'm not sure I can see that equipment anywhere but for a meeting or big convention. I believe this is their intention, but not quite sure if they are trying to market it to everyone. They are currently showcasing these new technologies in Las Vegas at the Digital Signage Expo, which will be able to benefit them. LG and LongPen's partnership will most likely be a technology tool of the future. I mean, which celebrity would not opt to stay at home and sign autographs via a video conference than travel 3,000 miles for it?